This privacy policy ("Privacy Policy") explains how our company uses the personal data gathered through or related to their use of our website (whether as a registered user or as a guest). By accessing, browsing or otherwise using our website, you accept this Privacy Policy, without limitation or qualification. If you do not accept this Privacy Policy, you are not entitled to access or use the website.

If we change the way we handle your personal data, we will update this Policy and notify you or seek your consent as and when appropriate, usually by placing an updated Policy on our websites.

Personal information we collect

We are particularly mindful to ensure appropriate protection and security of our Information Systems.

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

Cookies may be stored on visitors’ computers’ storage spaces at the time of their connection to the Website.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information”.

- “Website registration credentials” (including username and password). By creating an account, you can securely store your debit and credit card information (held by our third party service provider) for easier and faster checkout, store and edit your delivery addresses and billing information and review your previous purchases and order history;

We automatically collect the following information:

technical information, including your device’s IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system, unique device identifiers and advertising identifiers; and information about your visit, including the URL clickstream to, through and from our Platforms (including date and time); products you viewed or searched for, the content (and any ads) that you view or interact with, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

Some of this information is collected using cookies and related technologies.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

- Optimise certain functionalities or displays on our websites

- Improve your browsing experience on our digital resources

- Enable the sale of products available from our store

- Communicate with you and manage our relationship with you

- Send you the elline Switzerland newsletter if you want to receive it

- Screen our orders for potential risk or fraud

- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

- Maintain and improve the quality and safety of our products and services

- Comply with our legal and regulatory obligations;

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing your personal Information

We will neither sell nor disclose your personal data except in the cases described here or at the time of their collection.

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Or in any other case, with your authorisation.

Who has access to your personal data?

The elline Switzerland staff authorised to process the orders made on our websites, members of the technical teams who carry out maintenance and ensure the correct function of our websites, customer management staff who process contact requests sent via our contact forms.

We make sure that our staff and our service providers act in compliance with the law applicable to personal data protection and pay particular attention to the privacy and security of this data.

Any people and employees who may have access to your personal data have signed a confidentiality agreement.

How long do you keep the data?

As far as it is authorised by current laws, we keep the personal data we have about you as long as necessary for the reasons for which said data was obtained, in compliance with the provisions in this Privacy Policy, or if we have other legal grounds, mentioned in this Privacy Policy, to retain said data beyond the period necessary to achieve the initial objective for obtaining the personal data.

Keeping your personal data secure

We are committed to protecting the personal data we collect and keeping your personal data secure is very important to us. We take steps to ensure that your personal data is protected against unauthorized or unlawful processing and against accidental loss, damage or destruction or disclosure and we limit access to your personal data to persons who reasonably need access to it, to provide products or services to you.

Any data transmitted from your browser to our Platforms via online forms, our store locator or shopping cart is secured via SSL (secure socket layer) technology. SSL is a cryptographic protocol that ensures data privacy and data integrity between two authenticated communicating parties.

Our Platforms may contain links to and from third party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies or how those third parties may use your personal data. Please check these policies before you submit any personal data to these websites.

Behavioural advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

- Facebook: https://www.facebook.com/settings/?tab=ads

- Google: https://www.google.com/settings/ads/anonymous

- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

We strive to provide you with choices regarding the personal data that you provide to us. The following mechanisms give you control over your personal data:

Advertising, marketing and personalization (offline and online): If you wish to be notified about our products and services, events, loyalty and other client programmes as well as other promotional activities, you can subscribe to our newsletter. Some of our activities and communications may be personalized to your specific interests and preferences (which will be done with your permission, if required by law).

If you wish to stop receiving our marketing communications (and/or you wish opt out of personalized marketing communications), simply let us know at any time by contacting us via e-mail at info@elline-switzerland.com

Cookies/Similar Technologies and Interest Based Advertising: You can set your browser to refuse all or some browser cookies or to alert you when cookies are being used.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@elline-switzerland.com.

We will acknowledge and investigate any complaint you make (including a complaint that we have breached your rights under applicable privacy laws). We hope that we can satisfy queries but if you have unresolved concerns you may also have the right to contact the relevant data protection authority in your country of residence or place of the alleged infringement.

Data controllers responsible for all activities

Swiss Premium Cosmetics AG
Rheinstrasse
4402 Frenkendorf
Switzerland

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